Introduction The most important objective of pursuing this study is to critically evaluate the international business strategy of as adopted by Samsung Electronics. The company which originates from Korea has today emerged as one of the largest companies which have capabilities of outshining corporate giants like Apple Inc. The study reviews Samsung Electronics on multiple aspects especially those related to its organizational design and culture, global market entry strategies, global operations, production and supply chain management and global human resource management.
It is a conglomerate corporation and its market structure is Oligopoly. In yearSamsung firstly focus on the business on trade export that sells vegetables and fruits to Manchuria and Beijing Samsung, Samsung has evolved to the modern global corporation in these days by still using the same name.
The location of Samsung is located all over the world and the headquarters is located in Seoul, South Korea. The types of economic goods that is produced by the company includes mobile devices, mobile accessories, television, audio and video player, camera and also home appliances Samsung, The size of Samsung is large as it have many types of business in it.
In yearSamsung has earned a net sales of RM Samsung also has its own Values and Philosophy. The core values of Samsung are People, Excellence, Exchange, Integrity and Co-prosperity as they believe that living by strong values is the key to a good business Samsung, Besides that, Samsung also devote its talent and technology to creating superior products and services that contribute to a better global society by following a simple business philosophy Samsung, Samsung has its economic problems such as its product is similar with the product of Apple Company, as an example is the Galaxy tab produced by Samsung and the iPad by Apple.
The profits and sales of Samsung may be affected by this issue. When facing this problems, Samsung will shows the different of using a Apple product and Samsung Galaxy tab.
Samsung Company Logo 2. Demand is the willingness and the ability to pay for a good Sloman, J. For the demand concept, it is a negative relationship between the price of a goods and the quantity demanded. According to the law of demand, it states that when the price of a good increase, the quantity demand will decrease and when the price of a good decrease, the quantity demanded for the product will increase Sloman, J.
Besides that, it is also known as ceteris paribus Tancred Lidderdale, The law of demand results from the substitution effect and the Income effect Sloman, J. When a good is limited, the price will increase in order to earn more profits. The determinants of demand that will causes the movement of the demand curve is the price of related goods, the expected future price, income, population and others Sloman, J.
The change in price of the good will causes the demand curve to move upwards that is decrease in quantity demanded and downwards is increase in quantity demanded, and the change in the any other determinants of demand towards the good will cause the demand curve to shift to the left is decrease in demand and to the right is increase in demand Sloman, J.
The curve of demand in downward sloping. There are few reasons that causes the change in demand is the rise in price of the substitute goods, the fall in price of the complementary goods, and the rise in income.
The demand of the product will be higher when Samsung did a huge promotion to promote their new products. The consumer likes the freshness of a new product, Samsung will take the opportunity to promote their new products by advertisement and hiring promoter in a shopping center to let the consumers understand the function of the products.
As the quantity demanded of the products get higher, the price may increase depends on the cost of the products.
As Samsung is a long run production company, the price range of the products would not have a big difference. Change in Demand versus change in Quantity Demanded 2. Supply concept is a positive relationship. The law of supply states that when the price of a goods increase, the quantity supply will also following to increase to gain more profit in order to produce more goods Sloman, J.
Besides that, as the price of a good or service increases the quantity you would be willing and able to produce during some period of time increases, it is called ceteris paribus Tancred Lidderdale, The producers will only produce more goods if they can cover their marginal cost of production to avoid loss of profit.
The determinants of supply that will cause the supply curve to move is the price of factors of production, the price of related goods produced, expected future prices, the number of suppliers, technology and others Sloman, J.David Benioff was born and raised in New York City.
He adapted his first novel, The 25th Hour, into the feature film directed by Spike r-bridal.com many other screenplays to his credit, he is also the writer of the films, "Brothers" and "X-Men Origins: Wolverine".
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